Profile
Auckland-based content creator & multimedia specialist with nearly 20 years of video, motion & brand work for clients including Epson, Bose, JR East & NativeCamp. Currently leading marketing end-to-end at Datum Machines (CNC) — website, SEO, social, content — and running TOMBOY Creative (tom8oy.nz), a small Auckland studio. I own the full pipeline: concept → shoot → cut → publish → measure.
Experience
Marketing Lead
Datum Machines (CNC Machining) · Lower Hutt, NZ
- Lead marketing end-to-end for a B2B manufacturing brand targeting job shops & education.
- Rebuilt the website (WordPress / Gutenberg / Astra) with Three.js 3D viewers & comparison sliders on product pages.
- Grew organic search (NZ): clicks +87% impressions +69% avg position 24.7 → 17 over 3 months (GSC, B2B niche).
- Run LinkedIn, Facebook & Instagram — content planning, shooting, editing, copy & scheduling.
- Produce video & motion for social and product pages (shop-floor, walkthroughs, product explainers).
- GA4 + Search Console set up & monitored for acquisition, conversions & content performance.
Content Creator & Multimedia Specialist
Self-employed / contracted by Beehive Japan · Tokyo (remote from NZ)
- Directed & edited promotional videos for Epson, JR East & others — digital + broadcast.
- Produced multi-format creative & copy for social, web, email, digital ads with consistent brand execution.
- Ran personalised email outreach (Mailmeteor) — copy, scheduling, open/click/reply review.
- Monitored acquisition & conversions with GA/GA4 to support reporting & creative decisions.
- Managed projects end-to-end: brief, storyboard, budget, stakeholder comms, delivery, QC.